HOW TO ATTRACT CLIENTS WHO CAN AFFORD YOUR PRODUCT OR SERVICE
Last week, I was in a LinkedIn group and a lot of people were asking how they could attract clients who can buy their services or programs.
One particular lady talked about moving the potential clients all along but when it was time to make payment, there’s always a price debate.
I believe that every coach, consultant, service provider and indeed business owner should master how to attract clients who can afford their service.
Once you can consistently attract customers who can afford your product or service, you will never waste any money or time on marketing.
NOTE: I want to PERSONALLY help you get high paying clients & design a STRATEGIC PROFIT PLAN to help you generate more revenue, profit and make a bigger impact in the world and it’s FREE. LEARN MORE HERE.
Most people just ‘run’ after leads, what about if you just focus on leads that are 1000% more likely to become clients, instead of wasting your time with ‘tire kickers’.
So, if you play the high ticket game or you intend to start soon, this is a post you must pay close attention to, it will still be valuable even if you don’t do high ticket.
1: TARGET CORRECTLY
If you are able to target correctly, you will be saving yourself a lot of time and money. This is why it is EXTREMELY important you know who you are trying to help in your marketplace. Most business owners don’t know who they help.
For example, I’m a business & marketing strategist, I help ONLY coaches, consultants and professional services providers to 3x, 5x or 10x their revenue with online marketing funnels and paid ad.
Yes, I can actually work with e-commerce owners and others but I prefer to stick with these sets of people.
You should do the same too. You have to be extremely clear about whom you are helping because you can’t help everyone. Lack of clarity is one reason most business owners are struggling.
If you are running Facebook ads, target people who are most likely going to have the money to buy your service or program.
For example, if your program is $10,000, you may want to target people who’s net worth is $250,000, that way, the person will be able to pay for your service or program.
2: FILTRATION SYSTEM
Most people don’t have any system for filtering prospects. You must be able to filter prospects before they even get to your mailing list, that way you will be attracting only clients who are ready to pay for your service.
If you are running facebook ads, your ad copy must have some form of filtration system so that it will repel people who are not right for you.
You can have people fill out a form before speaking with you. That is a form of filtration also. This will help you speak with only cream of the crop leads.
3: MENTION YOUR PRICE UPFRONT
This is weird and I know most people will not like to do this. One thing that is most valuable to you is your time. You don’t want to waste It with a prospect who does not have the cash to pay.
I tell my leads upfront what my prices are. I do this because I don’t want to speak to everyone and that is why our closing rate is between 70% to 80% and sometimes it’s 100%.
Yes, you will be speaking with very few clients but it’s better for you because these are people who are ready to buy what you are selling.
4: ASK FOR DEPOSIT.
One of our clients was always speaking with people on the phone but they were not converting to clients.
Some days, he would speak to as much as 8 people but they are MAINLY people who want free advice, and he was wasting money generating those leads.
I ‘reworked’ his entire marketing funnel and ask him to request for $100 deposit from anyone before speaking with the person.
He was not too comfortable with the idea but he decided to give it a try.
In less than 6days, he started speaking with fewer people and he was getting almost 100% closing rate. There’s psychology behind asking people to pay you upfront.
Not everybody will like to deposit but you must realize that you are NOT marketing to everybody. The more your marketing repel people who are not likely to buy your service or product, the better for you.
Business is very simple, create massive value for people and they will buy what you are trying to sell to them. People don’t buy what you are selling because you have not shown them the value.
Never, be afraid to charge what you are truly worth. You are worth more than you think.
If you can give people ‘real’ result, faster than they can get it themselves, you deserve to get a high ticket fee for that.
I understand a lot of people won’t know how to take this information and implement it in their business.
Go here and get a free REVENUE GROWTH PLAN – we’ll not only show you how to charge premium fees, but we’ll create a custom profit plan for your business that includes all of the other marketing funnels to help you attract your ideal clients anytime you want.
This is a system you should try in your business and I know you might have question or criticism, feel free to let me know what they are.
If you need help – go here and learn how we can help you right now