How To Create High Ticket Offers That Sell For $3,000 and Above
So, you think you are worth $3,000 and above? Great! Creating high-ticket offers or program is one thing I ‘scream’ about always.
If you have followed me long enough, you will know that I’m one dude that will always encourage you to charge what you think you are worth.
If you think you are worth $3,000, go for it!
If you think you are worth $10,000, don’t be afraid, go for it.
Whatever you think you are worth, go for it.
I have a client who started out by charging $3000 but now charges $50,000 for a weekend retreat. Yes, that is right, $50,000.
If you think that price is ‘crazy’, let me ask you this, what is the cost of transformation? What is the cost of pain or discomfort to you?
Let me give it to you straight, people will pay you anything you ask so long it can take their pain away. For example, if a man is having issues with his marriage, what is the cost for removing that pain?
The man in question is facing a possible divorce. If that happens, he will lose his peace, his might lose half of his wealth, he will go through a lot of psychological discomforts.
So, if you are a marriage coach, what do you think you are worth in this case? If this man is rich, he will be much more comfortable to cut a check of $10,000 for you than go through this terrible phase.
You may think it’s not easy to find many of such people. I have a shocker for you; you don’t need many of them. You just need a few.
Today, I will show you how to create a high-ticket offer. It does not matter how much you want to sell it, so long it’s not less than $3000. Yes, you are worth much more! I Challenge you today, don’t go below $3000 for any reason.
So, are you ready?
DEFINE YOUR FINANCIAL GOALS
This is the starting point. How much do you want in the next 12 months?
Do not get scared.
Be honest. Be truthful to yourself. How much do you think will make you very, very happy? If you think, you need $100,000 in the next 12 months, write it down.
If it’s $1,000,000 you need, no problem. The bottom line is; get clear on how much you want. If you can truly define your financial goal, the entire universe makes it possible for you to achieve it.
If you have the ability to help people and give them ‘real result’, if you can move somebody from point ‘A’ to point ‘C’ faster than he/she can move himself or faster than anyone can, you deserve a premium fee for that.
One thing you need to have is the confidence to charge this fee you are worth so that you can reach your financial goal quicker.
Let’s say, your financial goal is $100,000 in the next 3 months. What will be the quickest way to hit that figure in 90days or less? There are different approaches but let me paint one or two;
A: Package a program for $97 and look for 1,030 to buy the program or;
B: Package a program for $3,000 and look for only 33 people to buy the program
C: Get 20 people to buy a program for $5,000
The bottom-line is; you can hit your financial goal. It really does not matter what it is, if you can help people move from one point to another point, you can get paid $3,000 and I dare say, you can get paid $50,000. Yes, we did it for one of our clients.
If you don’t think you are $3,000 and above, then the problem isn’t that people won’t pay you. The problem is ‘you’. Yes, you are your own problem.
The problem is either, you lack confidence or you can’t help people. I know you are a smart person, I know you can help people. That is why you were created.
So, I urge you, go for it. Go get paid what you are worth. People don’t pay for ‘just’ information, they pay for transformation. They pay for value. They pay for the best, quickest and fastest result.
IDENTIFY PAIN POINTS
Now, that you are clear on what you want. What are the problems that you can help your client solve? Chances are you have a million of them.
I know you are a smart person. Smart people always have ‘millions’ of solutions. There are so many things they can do. I understand!
So, get those things down. Yes, write all of them down. The best way is, keep writing them down as they come to you.
However, you are not going to be offering a ‘million’ solution to people. I already told you that, people need transformation, not information. The size of your offer doesn’t have to be very big.
A few months ago, I read a story of a man who bought a 20-page book for $10,000, does that sound stupid? The person described the information in the book as ‘SECRETIVE’.
So, ‘drill’ down everything to three points. Yes, no more than three things. These three things should be what will give your client, the quickest and fastest result.
For example, we do three things for our clients. We are the best in the whole world when it comes to these three things.
They are the things we are passionate about and we love doing it, all day long. Do you want to know what they are?
Ok, I’ll tell you…
1: We help our clients create, package and launch high ticket offers
2: Identify their highest paying clients
3: Build marketing and sales funnel that consistently attracts their ideal clients so they can skyrocket their revenue.
Can you see that?
Those are what we do and we are in the best in the world. These are the three things that get our clients, the quickest, fastest and best result.
You also have to follow the same step. What are the things you can do for your clients? People have problems, they need solutions to these problems. Go ahead and solve this with your package.
You can package your solution as a ‘done-with-you’ program or as a ’done-for-you’ program or both. Remember, you want them to have the result faster than they can get it themselves.
IDENTIFY YOUR BEST CLIENTS
You have packaged your program, now what?
Go get your ideal client. This is one of the major reasons businesses fail, not having enough clients. Most people just package a valuable program and leave it on the shelf. Well, not all. A few actually rush to start buying ads from Facebook.
If you place your high ticket offers in front of the wrong people, you’ll never make a sale. You might have leads but they won’t convert to customers.
Identify your ideal client. I’ll tell you how to do that by giving you some clear examples. Would that make sense to you?
Ok, let’s go…
If you are a dating coach and you help men get married, who among these two will be your best client?
A: A 35 years old busy executive who earns $300,000 per year and really wants to ‘settle’ down in a marital relationship.
B: A 35 years old ‘wantrepreneur’ who is not really serious about getting married but he’s open to it and earns $20,000 in yearly revenue.
So, in this case, who will be your best client?
I know you know the answer, it’s ‘A’. The reasons are simple. Person ‘A’ earns enough, so paying you won’t be a problem. He’s very serious about getting married and he’s busy, so he has no time and will, therefore, value any help from you.
You need someone who will pay you what you are worth.
You need someone who will value your ‘transformation’.
You need someone who will be committed to their own success because there’s little you can do if they are not committed, no matter how hard you try.
You DON’T need time wasters.
You DON’T need people who are not committed to their own success.
You DON’T need people you’ll have to chase before you get paid.
You DON’T need people who will not appreciate you.
So, getting clear here is very, very important.
LET’S WRAP THIS
Ok, before I wrap this up, let me tell you this. If you are serious about growing your business and you truly want a result that will transform your life and business, I’ve set out some time to help you design a customized business growth and strategic marketing blueprint specifically for you to double, triple or even quadruple your revenue in the next few months. Read it here
It’s 100% FREE and if you think I wasted your time, I’ll give you $100 as compensation. Check It Out.
Ok, let’s make the wrap now. I have already told you what to do. The starting point is getting clear on what you want to earn per client. What is your financial goal? How much do you think you deserve?
Write it down and go for it.
Secondly, what are the problems you can solve? It does not have to be a million problems. It should be the problems that give your clients the fastest, quickest and best results. Focus on the things you love doing, things you can do for free.
Lastly, not everyone is your ideal client. As you try to capture clients, get the ones that will make the most impact in your business. Not all clients are created equal.
Don’t forget to take me up on my free offers, check it out here.
What are the problems you’re facing creating high-ticket offers? I’ll read every comment.